Summer 2025 is shaping up to be a strong season for dealers who stay ahead.
Running a dealership is hard. But with consumer buying habits shifting and new trends on the horizon, there's an opportunity to be ahead of the game this summer.
We've sifted through the noise and gathered the key takeaways to help you better stock, price, and sell.
A changing market: what the data shows
The UK's used car market is evolving. Early 2025 data suggests increased sales volumes, especially in the mid-range and eco-conscious segments. With economic factors, post-Brexit impacts and consumer behaviour all shifting, the dealers who adapt quickly will be the winners.
- Sales volumes: Demand is up for value-led vehicles, notably in urban areas where compact models and EVs continue to perform strongly.
- Pricing trends: EV prices are becoming more competitive, while traditionally popular ICE vehicles remain steady in most regions.
- Regional variations: Urban buyers are leaning towards hybrids and EVs, while rural areas continue to favour larger, more rugged models.
What buyers want this summer
Most popular segments:
- Ford Fiesta, Toyota Yaris, and VW Polo are still solid bets for fuel-conscious buyers.
- Hybrids and EVs - up 36.4% in projected used volumes for 2025.
- SUVs? Still hot, but be selective - smaller, more efficient models win.
- 2-5-year-old cars with 20k-40k miles are the sweet spot
Stock's moving fast, and so should you
Yes, quality stock is in high demand. But there are opportunities for dealers who know where to look (and move quickly).
Here's how to stay ahead:
- Get your funding sorted early - so you're ready to move when the right cars show up.
- Explore every channel - auctions, trade-ins, and direct-from-consumer. Flexibility wins.
- Act fast and stay smart - when others hesitate, you're already on the forecourt.
The sustainability shift
Eco-conscious buyers are now mainstream. Sustainability isn't just a trend - it's a buying factor.
What this means for your forecourt:
- Hybrids and low-emission vehicles should be part of your core mix
- Government incentives can boost conversion
- Showcase sustainability clearly in your listings and marketing
The tech that works for dealers
In 2025, it's not just about what's on your forecourt but how you sell it. The most switched-on dealers are adapting to consumer shifts, digital tools, and regulatory change.
New tools are helping dealers get leaner and faster:
- AI-powered inventory management = better forecasting and stock mix
- Instant trade-in valuations = smoother customer experience
- VR and AR tools = stand-out marketing and digital test drives
Inventory and pricing: keep it moving
Stock's shifting fast this summer, and so should your pricing. Dealers doing well are reviewing aged vehicles often, adjusting prices when demand changes, and staying sharp with real time pricing tools.
It's not just about moving metal either. Bundling things like service plans can give you your margin a lift and make a deal even more appealing to buyers.
Growth needs the right partner
At V12 Stock Funding, we know what dealers need to grow: flexibility, speed, and zero faff. Our funding solutions are built to keep you stocked and selling without tying up all your cash.
- Fast access to funding
- Transparent terms
- Built around how you actually work
If you're planning to grow this summer, let's talk.