Ciara Raison everywoman

Ciara Raison, V12 Vehicle Finance's Sales Director, has been named as an Ambassador for everywoman; a network that was established 20 years ago to advance women in business.  It's ambassador programme was created to foster collaborative thinking and networking opportunities for senior level women from cross industry organisations as well as successful entrepreneurs.

Ciara is responsible for leading our UK sales team to grow market share within the franchised and independent dealer sectors.

"It is such an honour to be part of the everywoman movement. I'm committed to having a relentless focus on talent development, helping individuals - both women and men - unlock their real potential and create high-performing teams that can dominate markets. Here are my top five tips for women in business."

Ciara's top tips:

  • Be brave, take chances and picture yourself being successful and winning. Keep asking yourself 'What's the worst that could happen?' and more importantly 'What's the best that could happen?'
  • Resilience improves with experience. It develops through practice and recognising that how you think drives how you feel, which determines how you behave. You can choose how you think about a difficult challenge or a negative experience. Choosing to think in facts, logic, and data and as positively as you can helps accelerate your resilience development
  • My key to successful communication, whether in person or in writing, is in the Prepare great questions for your audience, anticipate challenges you may get, filter the information to only the most relevant and use stories to bring messages to life
  • Brilliant leaders are apparent in times of great challenge, disruption or uncertainty. During these times, leaders need to be visible, present, available and consistent. The most important skill during these times is communication. You cannot over communicate enough. If people don't have the answers, they will make them up and very soon rumour, myths and legends become facts and reality. Involve your teams in the solutions and provide opportunities for them to showcase their ideas and talents
  • Limiting beliefs are assumptions you make, which hold you back. Whether they are about you ('I'm not good enough'), or about others ('they don't recruit women') or about the world ('only people who go to university can have good careers'), all limiting beliefs have one thing in common. They are grounded in your own personal fear; 'I'm too scared to... in case...' Recognising that fear and then taking a brave pill and going for it anyway is what propels you forward in your career or life


Find out more about Ciara and everywoman here: