Our values



We have a strong set of values that we aim to live every day. These values along with our Grow, Sustain and Care strategy continue to help us in building a great business for our Customers, Colleagues and Shareholders. We are passionate about being fair, friendly, polite and helpful in every interaction we make.


What it means to you, our customer

Customer Focused Customer Focused -
We listen to your needs

Because they are at the heart of everything we do.

Risk Aware Risk Aware -
Keeping you safe

It keeps our customers and us safe and secure.

Ownership Ownership –
Keeping our promises to you

Each of us need to take personal responsibility.

Teamwork Teamwork –
With you all the way

We achieve more when we work together.

Performance Driven Performance Driven –
Striving to be the best for you

We will only be the most trusted specialist lender in the UK by each of us taking personal accountability for our performance.

Future Orientated Future Orientated –
Your future in mind

Embracing change and implementing good ideas gives us a competitive advantage.