Our values
OUR CUSTOMER COMMITMENT
We have a strong set of values that we aim to live every day. These values along with our Grow, Sustain and Care strategy continue to help us in building a great business for our Customers, Colleagues and Shareholders. We are passionate about being fair, friendly, polite and helpful in every interaction we make.
OUR VALUES
| Customer Focused - We listen to your needs | 
Because they are at the heart of everything we do.
| Risk Aware - Keeping you safe | 
It keeps our customers and us safe and secure.
| Ownership – Keeping our promises to you | 
Each of us need to take personal responsibility.
| Teamwork – With you all the way | 
We achieve more when we work together.
| Performance Driven – Striving to be the best for you | 
We will only be the most trusted specialist lender in the UK by each of us taking personal accountability for our performance.
| Future Orientated – Your future in mind | 
Embracing change and implementing good ideas gives us a competitive advantage.