We're delighted to announce that our motor finance brand, Moneyway has undergone a rebranding process which will bring the brand closer aligned to V12 Vehicle Finance (V12VF).

Powered by Secure Trust Bank, Moneyway has been supporting its customers with Near Prime motor finance for over 14 years and has established an excellent reputation within the market.

Moneyway's extensive rebrand comes at a pivotal time for V12VF as we welcome the launch of our new hire purchase (HP) Prime finance product.

Bringing the two brands closer together means that V12VF and Moneyway customers now have access to Prime and Near Prime finance options, strengthening both brands' position within the used car finance market.

Managing Director for V12VF, David Nield comments: "Moneyway's rebrand marks a significant step forward in how our businesses operate together and we're thrilled to be welcoming Moneyway closer to V12VF.

"With Moneyway comes a wealth of heritage, experience and expertise that complements V12VF's financial offering. Moving forward, we can continue to support our customers with our comprehensive used vehicle proposition that is unique to industry, providing automatic referrals between Prime and Near Prime".

"We're confident that the rebrand will support the success of our Prime HP launch too, and we look forward to running future campaigns together."

The complete transformation of Moneyway's branding, from the logo to the web pages and colour schemes, marks a huge step change for the brand that aligns with V12VF's digital-first approach.

Designed with customers in mind, the brand refresh maintains Moneyway's warm and friendly personality, while introducing a fresh, modern and professional look and feel.

If you haven't already, check out Moneyway's new website here, or follow us on social media for more business news and updates.